Mastering the Twitterverse – Part Three
Recently, I’ve noticed a fall in engagement. People aren’t following me as often. I studied my tweets and campaign and realized a few things I wasn’t maximizing on.
First, TIME MATTERS!
Don’t just send tweets out there and think it will pay dividends. You need to know when people are on Twitter, and when they are engaging with posts.
Current statistics are showing 12, 3, 5, and 6 are the best times to post.
I use tweetdeck.twitter.com to schedule my tweets during those times. I schedule 4 a day, and I use my branding to help me decide what to tweet about. (If you want me to go into branding, let me know and I’ll write a post about that too.)
For now, I’m only scheduling my tweets for weekdays because I have time on the weekends to be more authentic. I’m also working on branding during the workweek, so it is easier to schedule those tweets because they follow a theme.
In case you didn’t know, Wednesday is the highest engagement day of the week. Since you are only supposed to “sell” 10% of your posts/items, Wednesday is the day you should “sell.” I use quotation marks because the reality is anytime you want a person to click a link, you are selling. If you want them to go to your blog, signup for your newsletter, like/comment/retweet, etc you are selling. It isn’t reserved for just books.
The other 90% of the time you should be adding value to the community and your readers.